In order to promote your music effectively in any territory you need to grow your fan base and clearly the way to do this outside of gigging, is to interact with fans and potential fans online.

With your various social network tools but do not get carried away , do not think that having thousands of likes on your Facebook is the same as having thousands of fans , you have to make contact and understand them , draw them into your world , use YouTube as a direct emotional link with your fans YouTube is the most important social networking tool for any band or artist as it gives fans a direct access to a band’s psych and creativeness. But do not be afraid to experiment as well over the years we have worked with many social networking platforms and it is not just the famous ones that have something to offer.

Best social networking advice for musicians in the UK?

Recent research if you care to believe it states that a Facebook brand page as low a reach as 3% so do not put all your eggs into the Facebook basket as that is only 3 in 100 for all the content you post. The likes of Pinterest is really one of the newer kids on the block and if utilised correctly can gain more impact than your Facebook. But as a quick rule of thumb although not to be taken too literally is love the discussion and all artists should read what follows-

5 Worst Pieces of Social Media Advice Musicians Should Ignore

1) You need to be on every single social network.

“Especially if you have limited time and resources, don’t spread yourself too thin by trying to maintain an active presence on every single social media site…If your audience isn’t there, don’t waste your time.”

2) The more you publish, and the more sites you’re on, the better.

“Simply having a presence on multiple sites and spraying your content as much as possible won’t work…Unfortunately, people are getting overwhelmed with more and more content. This means the bar for remarkable content is starting to rise, and to be successful, you need to make sure your content reaches that high bar.”

3) An intern can manage it all for you.

“Who’s even less qualified to talk about your industry than an outsourced social media consultant? A college student with no real-world work experience…The point we’re trying to make here is that social media is not just some throw-away marketing strategy; it’s a public face of the company.”

4) Fan/follower growth is the most important metric.

“Followers are nice, but they don’t actually pay you money or keep you in business. Instead, think about what matters most to your business — leads, customers, etc. — and focus on that as your top priority metric.”

5) You should post X updates per day.

“This unfortunately comes from a misinterpretation of HubSpot’s own data…But this data shows results in aggregate, based on frequency and timing of posts from a large number of accounts. So test the timing and frequency of your social media updates with your own audience, because that’s what you should care about — the results with your specific audience.”
At the end of the day, you have to take into account the specifics of your own situation and recognize that one size is unlikely to fit all.
Check out the link if you have more time –