Festival season is far from over in November – Ilfracombe Rocks Festival in Devon is a must for every classic rock’n’roll fan who loves to dwell in nostalgia as well as discover what’s new in the magnificent world of rock these days. After having been a massive success in 2015 the tickets for 2016 are already on sale at an extraordinary price of only £30 for the whole weekend and a very affordable £9 per head a night for accommodation–don’t miss out and grab yours now! Having grown over the years, Ilfracombe Rocks will accommodate up to 1500 music lovers this November. The three-day event is held from 4th-6th November 2016. Brought to life by iconic radio presenter DJ John Forster, known for hosting the number one unsigned rock music show on the net called ‘Dr. John’s Unsigned Rock Surgery’ on Rockbandom Radio, this event is a true gem for admirers of handmade sonic bliss. Located in John Fowler’s Holiday Park in Devon the annual celebration of gritty guitars and amplified solos is a perfect way to spend a rock’n’roll weekend not only for hardcore bikers in leather jackets, but for the whole family! This year’s headliners are some of the most excellent tribute bands in the scene. Thunderstruck, The ZZtops and Higher on Maiden will be bringing back the days of rock revolution. While there’s certainly a whiff of nostalgia in the air, the festival is also host to some of Europe’s finest new unsigned rock bands. This is a brilliant way to get to listen to potential stars on the rise and the stadium fillers of tomorrow! Dr. John’s motto is simple – the DJ wants to promote good quality music and says: “the unsigned scene is possibly the most under-listened aspect of rock music. In many cases it is far superior to the mainstream and more honest. Many of them don’t get anywhere near the airplay and exposure they deserve.” That is why he decided to extend his work at the radio and give emerging artists an additional platform to get heard. – TICKETS ARE AVAILABLE FROM 1st FEBRUARY 2016- To get your ticket for the whole weekend just go to http://www.drjohnsunsignedrocksurgery.co.uk/the-surgery-live-2016/ ! To include accommodation please pay additionally: One 4-bed-room per night: £36 for one person (£9 per head if four people share, £12 per head if three people share, £18 per head for two people) Accomodation for the whole Weekend: £72 for one person per room(£18 per head if four people share, £24 per head if three people share, £36 for two people) LINKS: https://www.facebook.com/ilfracomberocksa2016/?fref=ts www.facebook.com/DrJohnsUnsignedRockSurgery/ http://www.drjohnsunsignedrocksurgery.co.uk/ http://www.drjohnsunsignedrocksurgery.co.uk/the-surgery-live-2016/
The Quite Great Music Marketing team have promoted a variety of music videos over the years and you can easily see the impact it can have. At the top end the work Quite Great did on the track Rockstar for Nickelback shows how important creative video content can be to enhance interest in a video and in turn help UK radio promotions and TV plugging departments. There was an array of PR creative elements that made it to the national newspaper gossip columns and this must have assisted the work carried out by national TV and radio promotions teams to gain more exposure.
However when you are a small band finding your way you often have to try and create a low cost or free music video even if you have to grab a friend or favour from someone with a video camera and a bit of equipment. There are video companies offering services as little as £1000 or £500 which is cheap so you have to make sure you have some creative thinking to make the budget worthwhile. The aim is simple, to get some viral exposure, its not about making it to any of the terrestrial channels.
Quite simply you will rely on one of 3 things to get your music video promoted. None of these are from guarantees and promises from web companies and cheap digital agencies claiming to give you thousands of ‘real’ YouTube hits as this is often just not realistic without real exposure.
First it goes without saying that it has to be a great song with a gutsy performance, the type that people will remember, one that will get passed around and shared across social networks.
Two with a combination of the first point, a bit of creative or quirky thinking that has something that is fitting with the song, there has been some awesome examples from the likes of work we carried out for Mooli and that fantastic track, Automatic. You combine a buzzing performance with an ear tingling track, catchy storyline resulting in a bucket load of views from a variety of sites individually targeted to spread the word.
Finally we have the third point, good old controversy! If you want a quick hit or at least people shouting about you then go down the controversy route but this contains the most risk as you can easily lose control of the viral exposure and the type of conversation it generates across the web. Negative PR is the risk here and as the old saying goes ‘any PR is good PR’ is not always true as this can come back to bite you so if you are going to take controversy risk then make sure you have a disaster recovery plan in place (or at least plan how you may turn the negatives into positives).
What ever you decide to do a music video offers a great opportunity for your band so use it wisely.