Tag Archives: Promotion

BECOMING YOUR OWN MUSIC MANAGER BY QUITE GREAT

The Quite Great Music marketing team at www.quitegreatmusicmarketinguk.com spend a great deal of time gaining insights into the world of unsigned and developing artists from across the globe , we are lucky to speak to around two or three bands and artists a day so we gain a real feel for the problems they face plus the opportunities they open for themselves through hard work and we are so pleased when they take time out and tell us in their own words about the way they develop as it is useful to all other acts in a similar position . The following information from the brilliant Japanese Fighting Fish is both eloquent and very informative and is a must read for anyone trying to manage their own music career from the bottom up.

http://www.japanesefightingfish.co.uk/

https://www.facebook.com/Japanesefightingfishuk

https://soundcloud.com/japanese-fighting-fish

https://twitter.com/jffuk

https://www.youtube.com/user/JFFish

As a self-releasing or self-managed band, the road to getting heard by a larger audience is fraught with challenges and not for the faint of heart, but with a lot of work, passion, and the right combination of band members is well worth taking on not to mention hooking up with the kind of guys at Quite Great music marketing who we are set to release our second single through. This of course assumes that the band have something truly unique to offer, however there are countless examples where the lack of originality has not prevented success, dispelling the myth that all it takes is the right song in a fleeting moment. That moment is made through perseverance and the culmination of multiple efforts at the same time, built on a foundation of a supportive lifestyle.

Firstly, the decision to even be a self-releasing band should be a conscious one, not to be taken lightly, but in an ever self-sufficient world of digital releases, the alternative is not always a viable option at entry level. It’s worth acknowledging that self-releasing comes in many different forms, and the extent to which it is executed largely depends on how well-informed the band is on the various options and how honest and realistic the members are in relation to their desired goals before setting out to achieve them.

In the early stages of a band’s development, creating a clear sense of what the band stands for will go a long way to defining how other people relate to the band going forward. Understanding each band member’s strengths and delegating duties fairly is as important at this stage as ever. Maybe one person has a good telephone manner and someone else has a flair for chatting to the local stage manager in person. Working to strengths and dividing duties evenly does wonders to nail that gig slot or land that studio time at a discount rate. Funding these efforts with a stable income is as important as time management and being organised, neither of which are attributes usually associated with aspiring musicians unfortunately. In for a penny, in for a pound.

Networking with the right studio engineers, photographers and ultimately booking agents goes a long way in bringing a relatively new band to big heights. Some bands are lucky to catch fire early owing to a combination of coolness, raw talent and luck, but it can be very damaging to expect opportunity to arrive on a silver plate. It can take a significant amount of time and research to have the right people in your circle of activity but once all the gears are moving in unison the energy of the band can be contagious to fans and influential individuals at all levels.

Decisions along the way may be tough, and it’s no secret that band members don’t decide on everything unanimously. Having the right attitude by putting the needs of the band before the preferences of the individual is important, both in writing songs and group decisions. A band agreement is highly useful in clearing up ambiguity and acts as great protection from uncertainty or misunderstanding.

Knowing where you need help and having the right tools at your disposal to seek that help out at the right cost is often half the battle. For example, using a digital distributor such as CD Baby can alleviate the pressure of deciding on the best retail strategy, allowing the band to use their limited resources elsewhere to promote their release. Again, promotion is something a band will need help with sooner or later, and knowing when and how the realm of the band meets the realm of the people working with the band will allow things to work in unison.

In an ideal world the right people will approach the band and offer great services at little or no cost and everyone is a winner. The reality is that this may happen perhaps in one or two realms to varying degrees of risk which is why access to the facts from the outset can mitigate time and money wasted.

There are now more than ever a whole host of things that bands can take on themselves with a myriad of online resources and pro tips. Entrusting the right people both inside and outside the band with the right tasks is a prerequisite for success, but ultimately getting out there and getting people excited about what you do is the best way to strike up a working partnership that can bear fruit in ways that are often hard to predict.

Matt // JFF

http://www.japanesefightingfish.co.uk/

https://www.facebook.com/Japanesefightingfishuk

https://soundcloud.com/japanese-fighting-fish

https://twitter.com/jffuk

https://www.youtube.com/user/JFFish

Our Guide to Music Festival PR and Promotion

With hundreds of festivals now popping up in Britain each summer, we are swamped and no doubt spoilt for choice with our options. From the longstanding Glastonbury and Reading & Leeds festivals, to the young and growing festivals such as The Secret Garden Party, Boomtown Fair and Wilderness – there most definitely is something for everyone. The British Festival industry makes millions each year, and it’s no surprise that more and more people are catching on and hopping on the festival bandwagon by starting up their own.

You may have seen all these new festivals emerging and thought to yourself: “Hang on a minute, if all these Tom Dick and Harries can start up and run a festival, then what is stopping me from doing the same?!”

While there’s a lot to prepare initially – the planning, the licensing, the booking of acts, sorting out your traders and general logistics – the hurdle that festival promoters find most difficult to overcome is the promotion and gaining enough organic interest from the public!

Here are some of our Pete’s top tips for Promoting Your Music Festival.

 

Social Media Strategy

It is good practice to have a solid plan of how you’re going to keep your audience up to date on all things related to your festival. You should set up an official festival accounts on Facebook and Twitter and start posting content way before you release tickets.

You need to create a buzz and let people know that you’re here!

Schedule in posts for when you know you’re going to be announcing something exciting like a headline act, or when you’re first going to release your tickets.

Having a giveaway competition on social media is a great way to gain followers and interest. You could offer a pair of free tickets as a prize, and to gain an entry all people have to do is follow and share your posts. Just one idea!

 

What’s The Hook?

Quite Great offer all elements of promotion. Our services range from online to radio, to TV to print, but we always love to stress the creative aspect of what we do: Finding the elements of the subject that will spark the interest of the media!

Your headline acts will be a head turner, your exciting line up will definitely draw folk in but it’s our job to explore what makes your festival exciting and different to everyone else’s.

We will look at strategic focus, aiming creative PR ideas towards the appropriate audience and not pointless ideas that initially look good on paper, but fail to drive sales.

 

‘Divide & Conquer’ is Key to Successful Festival PR

Divide everything up and find a niche area that will attract media interest. Look at each subject in detail and find a story to develop. This should happen naturally, and fairly easily!

 

Pay Attention to Detail

We would always take into account arguably most important aspect of any story and that is the presentation. Imagery and branding must be on point, relevant and memorable.

One of our favourite creative ideas involved a boutique festival supplying headphones to sheep in a nearby field so they didn’t get bothered by the loud music from the local dance festival. Nice touch!

 

Build a Story

Building a story for a festival helps to build a profile… which then allows for more opportunities for gaining vital media listings etc.

Not many festivals have the benefit of being a longstanding festival, such as Cambridge Folk Festival (which sells itself and has no need for PR – apart from selling out the tricky Sunday tickets) through to the likes of Glastonbury – which has been going so long and is a total global institution that the PR is primarily vast media relations.

There are hundreds of festivals and the lesser well known need strong and constant PR to drive sales and drive the brand.

For more information contact us on Skype –quitegr8 or email –ask@quitegreat.co.uk

Quite Great with Candi Staton at The Jazz Cafe Camden for her special duet with Pixie Lott

candi pixie 2

Soul legend Candi Staton and Brit superstar Pixie Lott put on a very special, one-off, performance last night at the infamous London music venue, The Jazz Cafe, Camden.

The creative PR team at Quite Great love nothing more than (music PR, and) witnessing music legends do their thing, so the opportunity to be part of this unique occasion was a treasured treat. After having a blast with Candi at Besitval this weekend the Quite Great team can’t get enough of her. The team were on hand at The Jazz Cafe last night taking care of Candi’s PR and of course basking in the fantastic show Candi and Pixie put on.

The intimate space of The Jazz Cafe was brought to life last night as Candi and Pixie took to the stage together.

Candi showcased some of her new songs to the lucky few that managed to get tickets to the sell-out event. The new material sounded like old classics already, with everyone singing the words back immediately.

The set was utterly phenomenal, even before the closing tracks. To finish the set Candi and Pixie joined forces to perform a very special duet of ‘Young Hearts Run Free’ and finally the house was brought down with Candi’s original classic  ‘You’ve got the love’.

Pixie Lott tweeted last night saying ‘’Tonight I got to sing with one of my favourite singers ever’’.

It’s sure to say that nobody was disappointed and everybody was left with a certain afterglow following the special evening.

Quite Great at Bestival with Candi Staton

The Quite Great team  were treated to an unforgettable performance by the Soul Icon Candi Staton at Bestival 2014 , whilst also arranging a great deal of fantastic pr at the festival in between Candi’s amazing live show which really thrilled the public and media alike. The album promotion at radio and press is going really well and Bestival was such a great starting point.

There have been a host of articles raving about Staton’s electric performance at Bestival, including The Daily Telegraph who said Staton, ‘’prowled the stage like a woman half her age’’. The Quite Great Team spent the weekend working hard arranging Candi Staton’s pr whilst also having time to check out a great performance by Foals

Bestival tweeted a video of Staton working the crowd, saying, ‘’The whole site was buzzing’’, and we must admit, so were we.

You can catch videos of Staton performing at Bestival here:

https://amp.twimg.com/v/62eb96c7-3401-4afa-bcbe-6792be660a2c

https://amp.twimg.com/v/ba009c5d-5273-4cd2-b7d3-95b046ea0cf9

Here are some cheeky snaps of Staton having a ball back stage with the Quite Great girls.

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Bestival was incredible and is a truly one of the must go to events on the  British festival scene . We can’t wait to see what they put on next year…it’ll take something spectacular to top this year’s enchanting ensemble.

Cheap PR Campaign for Unsigned Bands

Do they exist ?? Because we offer an integrated release system encompassing radio, online , print etc., Quite Great gets approached by around three bands a day looking to release music in the UK. It is really important when deciding on how to release your music that a band or an artist does understand that the recording of the music – whether using a friend to produce or a world renowned producer – will still mean someone has to promote your music. So what do you do? Why not Google ‘cheap music promotion’ or the ‘cheap music pr’ option? Generally that means paying £250 to £400 for someone to use their well structured mail chimp or similar mailing list, then filling in the dots similar to taking a survey, but does this get you anywhere?

Often we are told that companies offer a three month period for this but most of the time what looks like something that is too good to be true is too good to be true! At Quite Great we edit many blogs and websites, helping to create the news and giving us a platform to build a real structure for future releases. We are sent many releases aiming primarily it seems to make sure a video link is clicked, so if nothing else more views may be registered on a band’s YouTube. But this is not a way to build profile. This is a way to show a band or an artist that something has been done whilst making them feel they are being promoted.

In order to run an efficient PR company you need to staff it a coordinated release and not continually outsource, so being thrifty and thinking that promotion for under £400 is what you need may not always be the best way forward. Always compare services like for like. Make sure if you are trying to find a company that offers all the services you need to release your music, then you are actually getting this. But be prepared to spend more money and make the most of the bigger team and acting as your own label boss. That is why we created the DIY label service via www.quitegreatmusicmarketinguk.com to give artists independence and control they deserve.

So once you have found a company and understand if your band is going to be given a rounded promotional campaign featuring online, press and radio you need to make sure you have a good relationship with the team who you are working with. We have at least ten Skype meetings a week, along with providing weekly updates so everyone knows what is going on. We discuss the positives and the negatives and work around them to build the foundations for a career which ultimately is what your band or you as an artist really needs.

PR Campaigns for Unsigned musicians