Tag Archives: online pr for musicians

Our Guide to Music Festival PR and Promotion

With hundreds of festivals now popping up in Britain each summer, we are swamped and no doubt spoilt for choice with our options. From the longstanding Glastonbury and Reading & Leeds festivals, to the young and growing festivals such as The Secret Garden Party, Boomtown Fair and Wilderness – there most definitely is something for everyone. The British Festival industry makes millions each year, and it’s no surprise that more and more people are catching on and hopping on the festival bandwagon by starting up their own.

You may have seen all these new festivals emerging and thought to yourself: “Hang on a minute, if all these Tom Dick and Harries can start up and run a festival, then what is stopping me from doing the same?!”

While there’s a lot to prepare initially – the planning, the licensing, the booking of acts, sorting out your traders and general logistics – the hurdle that festival promoters find most difficult to overcome is the promotion and gaining enough organic interest from the public!

Here are some of our Pete’s top tips for Promoting Your Music Festival.

 

Social Media Strategy

It is good practice to have a solid plan of how you’re going to keep your audience up to date on all things related to your festival. You should set up an official festival accounts on Facebook and Twitter and start posting content way before you release tickets.

You need to create a buzz and let people know that you’re here!

Schedule in posts for when you know you’re going to be announcing something exciting like a headline act, or when you’re first going to release your tickets.

Having a giveaway competition on social media is a great way to gain followers and interest. You could offer a pair of free tickets as a prize, and to gain an entry all people have to do is follow and share your posts. Just one idea!

 

What’s The Hook?

Quite Great offer all elements of promotion. Our services range from online to radio, to TV to print, but we always love to stress the creative aspect of what we do: Finding the elements of the subject that will spark the interest of the media!

Your headline acts will be a head turner, your exciting line up will definitely draw folk in but it’s our job to explore what makes your festival exciting and different to everyone else’s.

We will look at strategic focus, aiming creative PR ideas towards the appropriate audience and not pointless ideas that initially look good on paper, but fail to drive sales.

 

‘Divide & Conquer’ is Key to Successful Festival PR

Divide everything up and find a niche area that will attract media interest. Look at each subject in detail and find a story to develop. This should happen naturally, and fairly easily!

 

Pay Attention to Detail

We would always take into account arguably most important aspect of any story and that is the presentation. Imagery and branding must be on point, relevant and memorable.

One of our favourite creative ideas involved a boutique festival supplying headphones to sheep in a nearby field so they didn’t get bothered by the loud music from the local dance festival. Nice touch!

 

Build a Story

Building a story for a festival helps to build a profile… which then allows for more opportunities for gaining vital media listings etc.

Not many festivals have the benefit of being a longstanding festival, such as Cambridge Folk Festival (which sells itself and has no need for PR – apart from selling out the tricky Sunday tickets) through to the likes of Glastonbury – which has been going so long and is a total global institution that the PR is primarily vast media relations.

There are hundreds of festivals and the lesser well known need strong and constant PR to drive sales and drive the brand.

For more information contact us on Skype –quitegr8 or email –ask@quitegreat.co.uk

ONLINE PR FOR MUSICIANS IN THE UK

For over a decade Quite Great have been helped musicians from right across the spectrum to gain online PR activity and recognition.

From legends such as Mick Jagger to acts like Newton Faulkner, major compilations from the likes of Ministry of Sound to simply helping growing acts grow that little bit faster. We operate a very simple method of online development that encompasses creating foundations for our acts to build on throughout a series of release patterns.

The first thing to do is make sure there is activity. This sounds obvious, but the important thing to you as a new or developing artist to get your music seen and heard, hence with our network of music blogs, entertainment sites, release postings etc.

We rapidly develop deliverable PR activity for our clients that then sets up the focus on hitting the bigger and more influential hype-machine blogs, the Pitchforks of the world, The Huffington Post  through to the NME onlineGuardian online  and everything in between – hence driving video views and making sure that those searching for your band’s musical style come across you rapidly.

The PR campaign does not involve taking over your social networking – that is another service. That of digital and social media development (the online PR side) is all about building an online presence via targeting to our vast array of bloggers, and music journalists through to online radio shows focusing on making sure results are gained. We have been helping acts grow online since pretty much the birth of the internet, as a tool to help promote artists; you only have to look back to the likes of Sandi Thom to know where our creative heart lies.

As a small label or developing artists, the online campaign would fit alongside the structured ten week development patterns. This would add fuel to our efforts to gain radio play and traditional print media.

Although online PR is a focus, we do not let that be in a vacuum, as without an integrated plan the online promotion will rarely bring about commercial success.

This is how the first release lines up – building up online activity, combining automated postings and impromptu postings, then approaching sites to find out what they think, and if they will feature the music.

Regular reporting between our team and yourselves, along with the flow of ideas, is vital. Once we have online growth we target selected online local radio, community stations etc. to gain plays and feedback, and allow us to use these plays as building blocks.

With the build up of online PR activity, we then get our radio plugger to hit all the key relevant stations of the UK and find out what they think about the track, if they wish to play it as well as discussing interviews. With the online PR growing further, we add local print, and look to creative angles to fully exploit opportunistic national news media.

By the final stage of the campaign we will have reports relating to relevant press, online, radio. Hence your online PR campaign is the springboard to a focused team strategy.