Tag Archives: music festivals

Make the most of playing a festival

As an emerging band or solo musician you will have been wracking your brains to get more exposure in the industry; you have your Facebook page, Twitter profile and YouTube channel sorted. I’m sure you’ll be trying to secure gigs at pubs, small venues and even attempting to land that gig as a supporting act, but one of the most beneficial things you can do is try to land a spot at a festival. It doesn’t need to be Glastonbury or Coachella; it can be at a local festival. There are hundreds across the UK and abroad that still attract a good number of people and are given a good deal of attention, maybe not in the mainstream media, but definitely by many local and indie music sites.

Having always been a major platform for artists to step up on the career ladder, festivals today have increased in popularity, particularly with the digital savvy Millennial generation. So, with festival culture growing exponentially in the last 15 to 20 years, becoming more tech centric with each passing year, this is a new and exciting transformation that gives artists numerous ways to capitalise on the experience and gain more visibility in the process. If you have your social media platforms in order, you could manage to be the star of the festival.

The importance of preparation

Playing a festival is all about increasing an artist’s interaction with their fans first and foremost. With the explosion in tech innovation, an artist can easily make their mark, but only if they’re savvy about it. In Help for Bands article, The Importance of Festivals for New Bands, artists need to be at their most active online before taking their slot : “The planning for music festivals for bands and artists should start right at the beginning of the year. Make sure you have a press pack put together ready to send.  Make sure you are actively gigging few festival bookers will book a band that is seen to be inactive a lot of smaller festivals rely on word of mouth and recommendations from others so it’s important to be seen even if it is just on a local scale.  Make sure you are also active online and have a social media presence which you keep up to date. It’s becoming more and more that promoters and festival bookers first port of call when they look you up will be your Facebook or Twitter page so try and update these once a day at least. Looking you up online will be more than likely what any new potential fans will do also so it’s vitally important.”

Atmospheric photo at a convert

Help for Bands talk specifically about the importance of local festivals. Being too snobby is never a good way to be when it comes to promoting yourself, the procedure is quite simple: “Target all the festivals in your local and wider area find out who is putting them on and get in contact and make sure they are aware of who you are. Make sure your music will fit in with the other bands at the festival.  If you have to enter some sort of competition, which is becoming more common with a lot of festivals then you should do it simply for the experience and it will help get your name out there and make more connections with the right people who could perhaps help you in the future.  It is also worth exploring the possibility of playing one of the many festivals overseas and across Europe.  However, there are several more factors involved in performing overseas such as insurance for yourselves and your instruments costs of flights and accommodation and mostly importantly having the correct paperwork such as a carnet which is an essential document that lists equipment like instruments and amplifiers.  In effect a carnet signifies the intention of people transporting it to use for a performance but also affirms they will return it to its original point of departure without selling it or disposing of it along the way.  Having a carnet makes travelling from country to country with instruments and other equipment a lot easier.”

So remember, it all starts with getting your online presence sorted first, then approaching festivals. From there it’s up to the fans to decide, but with good preparation, it won’t be too hard to gain some online hype prior to your performance.

Images by freeimages.com/Marcus Osterberg

Our Guide to Music Festival PR and Promotion

With hundreds of festivals now popping up in Britain each summer, we are swamped and no doubt spoilt for choice with our options. From the longstanding Glastonbury and Reading & Leeds festivals, to the young and growing festivals such as The Secret Garden Party, Boomtown Fair and Wilderness – there most definitely is something for everyone. The British Festival industry makes millions each year, and it’s no surprise that more and more people are catching on and hopping on the festival bandwagon by starting up their own.

You may have seen all these new festivals emerging and thought to yourself: “Hang on a minute, if all these Tom Dick and Harries can start up and run a festival, then what is stopping me from doing the same?!”

While there’s a lot to prepare initially – the planning, the licensing, the booking of acts, sorting out your traders and general logistics – the hurdle that festival promoters find most difficult to overcome is the promotion and gaining enough organic interest from the public!

Here are some of our Pete’s top tips for Promoting Your Music Festival.

 

Social Media Strategy

It is good practice to have a solid plan of how you’re going to keep your audience up to date on all things related to your festival. You should set up an official festival accounts on Facebook and Twitter and start posting content way before you release tickets.

You need to create a buzz and let people know that you’re here!

Schedule in posts for when you know you’re going to be announcing something exciting like a headline act, or when you’re first going to release your tickets.

Having a giveaway competition on social media is a great way to gain followers and interest. You could offer a pair of free tickets as a prize, and to gain an entry all people have to do is follow and share your posts. Just one idea!

 

What’s The Hook?

Quite Great offer all elements of promotion. Our services range from online to radio, to TV to print, but we always love to stress the creative aspect of what we do: Finding the elements of the subject that will spark the interest of the media!

Your headline acts will be a head turner, your exciting line up will definitely draw folk in but it’s our job to explore what makes your festival exciting and different to everyone else’s.

We will look at strategic focus, aiming creative PR ideas towards the appropriate audience and not pointless ideas that initially look good on paper, but fail to drive sales.

 

‘Divide & Conquer’ is Key to Successful Festival PR

Divide everything up and find a niche area that will attract media interest. Look at each subject in detail and find a story to develop. This should happen naturally, and fairly easily!

 

Pay Attention to Detail

We would always take into account arguably most important aspect of any story and that is the presentation. Imagery and branding must be on point, relevant and memorable.

One of our favourite creative ideas involved a boutique festival supplying headphones to sheep in a nearby field so they didn’t get bothered by the loud music from the local dance festival. Nice touch!

 

Build a Story

Building a story for a festival helps to build a profile… which then allows for more opportunities for gaining vital media listings etc.

Not many festivals have the benefit of being a longstanding festival, such as Cambridge Folk Festival (which sells itself and has no need for PR – apart from selling out the tricky Sunday tickets) through to the likes of Glastonbury – which has been going so long and is a total global institution that the PR is primarily vast media relations.

There are hundreds of festivals and the lesser well known need strong and constant PR to drive sales and drive the brand.

For more information contact us on Skype –quitegr8 or email –ask@quitegreat.co.uk

Quite Great with Candi Staton at The Jazz Cafe Camden for her special duet with Pixie Lott

candi pixie 2

Soul legend Candi Staton and Brit superstar Pixie Lott put on a very special, one-off, performance last night at the infamous London music venue, The Jazz Cafe, Camden.

The creative PR team at Quite Great love nothing more than (music PR, and) witnessing music legends do their thing, so the opportunity to be part of this unique occasion was a treasured treat. After having a blast with Candi at Besitval this weekend the Quite Great team can’t get enough of her. The team were on hand at The Jazz Cafe last night taking care of Candi’s PR and of course basking in the fantastic show Candi and Pixie put on.

The intimate space of The Jazz Cafe was brought to life last night as Candi and Pixie took to the stage together.

Candi showcased some of her new songs to the lucky few that managed to get tickets to the sell-out event. The new material sounded like old classics already, with everyone singing the words back immediately.

The set was utterly phenomenal, even before the closing tracks. To finish the set Candi and Pixie joined forces to perform a very special duet of ‘Young Hearts Run Free’ and finally the house was brought down with Candi’s original classic  ‘You’ve got the love’.

Pixie Lott tweeted last night saying ‘’Tonight I got to sing with one of my favourite singers ever’’.

It’s sure to say that nobody was disappointed and everybody was left with a certain afterglow following the special evening.

Quite Great at Bestival with Candi Staton

The Quite Great team  were treated to an unforgettable performance by the Soul Icon Candi Staton at Bestival 2014 , whilst also arranging a great deal of fantastic pr at the festival in between Candi’s amazing live show which really thrilled the public and media alike. The album promotion at radio and press is going really well and Bestival was such a great starting point.

There have been a host of articles raving about Staton’s electric performance at Bestival, including The Daily Telegraph who said Staton, ‘’prowled the stage like a woman half her age’’. The Quite Great Team spent the weekend working hard arranging Candi Staton’s pr whilst also having time to check out a great performance by Foals

Bestival tweeted a video of Staton working the crowd, saying, ‘’The whole site was buzzing’’, and we must admit, so were we.

You can catch videos of Staton performing at Bestival here:

https://amp.twimg.com/v/62eb96c7-3401-4afa-bcbe-6792be660a2c

https://amp.twimg.com/v/ba009c5d-5273-4cd2-b7d3-95b046ea0cf9

Here are some cheeky snaps of Staton having a ball back stage with the Quite Great girls.

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Bestival was incredible and is a truly one of the must go to events on the  British festival scene . We can’t wait to see what they put on next year…it’ll take something spectacular to top this year’s enchanting ensemble.