Tag Archives: music advice

BECOMING YOUR OWN MUSIC MANAGER BY QUITE GREAT

The Quite Great Music marketing team at www.quitegreatmusicmarketinguk.com spend a great deal of time gaining insights into the world of unsigned and developing artists from across the globe , we are lucky to speak to around two or three bands and artists a day so we gain a real feel for the problems they face plus the opportunities they open for themselves through hard work and we are so pleased when they take time out and tell us in their own words about the way they develop as it is useful to all other acts in a similar position . The following information from the brilliant Japanese Fighting Fish is both eloquent and very informative and is a must read for anyone trying to manage their own music career from the bottom up.

http://www.japanesefightingfish.co.uk/

https://www.facebook.com/Japanesefightingfishuk

https://soundcloud.com/japanese-fighting-fish

https://twitter.com/jffuk

https://www.youtube.com/user/JFFish

As a self-releasing or self-managed band, the road to getting heard by a larger audience is fraught with challenges and not for the faint of heart, but with a lot of work, passion, and the right combination of band members is well worth taking on not to mention hooking up with the kind of guys at Quite Great music marketing who we are set to release our second single through. This of course assumes that the band have something truly unique to offer, however there are countless examples where the lack of originality has not prevented success, dispelling the myth that all it takes is the right song in a fleeting moment. That moment is made through perseverance and the culmination of multiple efforts at the same time, built on a foundation of a supportive lifestyle.

Firstly, the decision to even be a self-releasing band should be a conscious one, not to be taken lightly, but in an ever self-sufficient world of digital releases, the alternative is not always a viable option at entry level. It’s worth acknowledging that self-releasing comes in many different forms, and the extent to which it is executed largely depends on how well-informed the band is on the various options and how honest and realistic the members are in relation to their desired goals before setting out to achieve them.

In the early stages of a band’s development, creating a clear sense of what the band stands for will go a long way to defining how other people relate to the band going forward. Understanding each band member’s strengths and delegating duties fairly is as important at this stage as ever. Maybe one person has a good telephone manner and someone else has a flair for chatting to the local stage manager in person. Working to strengths and dividing duties evenly does wonders to nail that gig slot or land that studio time at a discount rate. Funding these efforts with a stable income is as important as time management and being organised, neither of which are attributes usually associated with aspiring musicians unfortunately. In for a penny, in for a pound.

Networking with the right studio engineers, photographers and ultimately booking agents goes a long way in bringing a relatively new band to big heights. Some bands are lucky to catch fire early owing to a combination of coolness, raw talent and luck, but it can be very damaging to expect opportunity to arrive on a silver plate. It can take a significant amount of time and research to have the right people in your circle of activity but once all the gears are moving in unison the energy of the band can be contagious to fans and influential individuals at all levels.

Decisions along the way may be tough, and it’s no secret that band members don’t decide on everything unanimously. Having the right attitude by putting the needs of the band before the preferences of the individual is important, both in writing songs and group decisions. A band agreement is highly useful in clearing up ambiguity and acts as great protection from uncertainty or misunderstanding.

Knowing where you need help and having the right tools at your disposal to seek that help out at the right cost is often half the battle. For example, using a digital distributor such as CD Baby can alleviate the pressure of deciding on the best retail strategy, allowing the band to use their limited resources elsewhere to promote their release. Again, promotion is something a band will need help with sooner or later, and knowing when and how the realm of the band meets the realm of the people working with the band will allow things to work in unison.

In an ideal world the right people will approach the band and offer great services at little or no cost and everyone is a winner. The reality is that this may happen perhaps in one or two realms to varying degrees of risk which is why access to the facts from the outset can mitigate time and money wasted.

There are now more than ever a whole host of things that bands can take on themselves with a myriad of online resources and pro tips. Entrusting the right people both inside and outside the band with the right tasks is a prerequisite for success, but ultimately getting out there and getting people excited about what you do is the best way to strike up a working partnership that can bear fruit in ways that are often hard to predict.

Matt // JFF

http://www.japanesefightingfish.co.uk/

https://www.facebook.com/Japanesefightingfishuk

https://soundcloud.com/japanese-fighting-fish

https://twitter.com/jffuk

https://www.youtube.com/user/JFFish

ONLINE PR FOR MUSICIANS IN THE UK

For over a decade Quite Great have been helped musicians from right across the spectrum to gain online PR activity and recognition.

From legends such as Mick Jagger to acts like Newton Faulkner, major compilations from the likes of Ministry of Sound to simply helping growing acts grow that little bit faster. We operate a very simple method of online development that encompasses creating foundations for our acts to build on throughout a series of release patterns.

The first thing to do is make sure there is activity. This sounds obvious, but the important thing to you as a new or developing artist to get your music seen and heard, hence with our network of music blogs, entertainment sites, release postings etc.

We rapidly develop deliverable PR activity for our clients that then sets up the focus on hitting the bigger and more influential hype-machine blogs, the Pitchforks of the world, The Huffington Post  through to the NME onlineGuardian online  and everything in between – hence driving video views and making sure that those searching for your band’s musical style come across you rapidly.

The PR campaign does not involve taking over your social networking – that is another service. That of digital and social media development (the online PR side) is all about building an online presence via targeting to our vast array of bloggers, and music journalists through to online radio shows focusing on making sure results are gained. We have been helping acts grow online since pretty much the birth of the internet, as a tool to help promote artists; you only have to look back to the likes of Sandi Thom to know where our creative heart lies.

As a small label or developing artists, the online campaign would fit alongside the structured ten week development patterns. This would add fuel to our efforts to gain radio play and traditional print media.

Although online PR is a focus, we do not let that be in a vacuum, as without an integrated plan the online promotion will rarely bring about commercial success.

This is how the first release lines up – building up online activity, combining automated postings and impromptu postings, then approaching sites to find out what they think, and if they will feature the music.

Regular reporting between our team and yourselves, along with the flow of ideas, is vital. Once we have online growth we target selected online local radio, community stations etc. to gain plays and feedback, and allow us to use these plays as building blocks.

With the build up of online PR activity, we then get our radio plugger to hit all the key relevant stations of the UK and find out what they think about the track, if they wish to play it as well as discussing interviews. With the online PR growing further, we add local print, and look to creative angles to fully exploit opportunistic national news media.

By the final stage of the campaign we will have reports relating to relevant press, online, radio. Hence your online PR campaign is the springboard to a focused team strategy.

Essential Guide: Getting Your Music Noticed & Heard

“What type of music promotion and PR is going to get me as an artist noticed?”

At Quite Great we strive to find the key ‘angle’ that will help us generate creative, effective music promotion.

For over twenty years, and whilst Head of PR at Polydor –  overseeing releases for Geffen, Motown, Fiction and Mother – it was always important to consider a creative idea that could really help a release to grow.

That is what Quite Great have done for many years: sitting down, listening and understanding what makes the artist tick… along with the back story to how their music is created. All of this helps the press and online buzz.

This creative thinking relates to all different types of music from classical to rock and indie to urban. Everyone has a story to tell.

Finding The Story That Sets You Aside

When approaching us to discuss the label services we offer or just individual services, always make sure you are ready to discuss the small details behind your music.

Think of what would be relevant to develop. For example, we have had acoustic artists touring the UK along the canal system, stopping off and performing at pubs, dance acts who get spotted by labels singing behind beauty counters, bands who create artwork from rubbish, folk singers who have lived in a tree, rock gods who are rumored to be buying football teams, former waitresses singing for their supper who end up performing to Brad Pitt and George Clooney and getting a major label deal, classical acts busking to raise money for charities, the list is endless…. The fundamental thing is to look at where the story fits into the release pattern, and not to try and make an idea fit if it is not going to help the artist gain media coverage.

Don’t forget , there is a great opportunity once a news story is online, or once a radio interview or series of radio interviews have taken place.

Radio play, word of mouth, discussions in the work place, talks in bars all = potential fan growth. Having an angle/story to back this up will help word spread faster, as it’s a talking point.

This is what we like to see as the best PR for music artists, the ability to work artists and discover the story that will hit the headlines.

Quite Great with Candi Staton at The Jazz Cafe Camden for her special duet with Pixie Lott

candi pixie 2

Soul legend Candi Staton and Brit superstar Pixie Lott put on a very special, one-off, performance last night at the infamous London music venue, The Jazz Cafe, Camden.

The creative PR team at Quite Great love nothing more than (music PR, and) witnessing music legends do their thing, so the opportunity to be part of this unique occasion was a treasured treat. After having a blast with Candi at Besitval this weekend the Quite Great team can’t get enough of her. The team were on hand at The Jazz Cafe last night taking care of Candi’s PR and of course basking in the fantastic show Candi and Pixie put on.

The intimate space of The Jazz Cafe was brought to life last night as Candi and Pixie took to the stage together.

Candi showcased some of her new songs to the lucky few that managed to get tickets to the sell-out event. The new material sounded like old classics already, with everyone singing the words back immediately.

The set was utterly phenomenal, even before the closing tracks. To finish the set Candi and Pixie joined forces to perform a very special duet of ‘Young Hearts Run Free’ and finally the house was brought down with Candi’s original classic  ‘You’ve got the love’.

Pixie Lott tweeted last night saying ‘’Tonight I got to sing with one of my favourite singers ever’’.

It’s sure to say that nobody was disappointed and everybody was left with a certain afterglow following the special evening.

Top 10 Tips Every Musician Should Know About

Whether you’re a solo artist or part of a band, a vocalist or prefer just to let your hands do the talking with an instrument, there are few things more satisfactory than turning your love of music into a full-time career and finally giving up that boring day job.

Actually cracking into the music industry takes some luck and a whole lot of hard work so here are 10 tips to help you boost your music career.

Continue reading Top 10 Tips Every Musician Should Know About