Tag Archives: band promotion

BECOMING YOUR OWN MUSIC MANAGER BY QUITE GREAT

The Quite Great Music marketing team at www.quitegreatmusicmarketinguk.com spend a great deal of time gaining insights into the world of unsigned and developing artists from across the globe , we are lucky to speak to around two or three bands and artists a day so we gain a real feel for the problems they face plus the opportunities they open for themselves through hard work and we are so pleased when they take time out and tell us in their own words about the way they develop as it is useful to all other acts in a similar position . The following information from the brilliant Japanese Fighting Fish is both eloquent and very informative and is a must read for anyone trying to manage their own music career from the bottom up.

http://www.japanesefightingfish.co.uk/

https://www.facebook.com/Japanesefightingfishuk

https://soundcloud.com/japanese-fighting-fish

https://twitter.com/jffuk

https://www.youtube.com/user/JFFish

As a self-releasing or self-managed band, the road to getting heard by a larger audience is fraught with challenges and not for the faint of heart, but with a lot of work, passion, and the right combination of band members is well worth taking on not to mention hooking up with the kind of guys at Quite Great music marketing who we are set to release our second single through. This of course assumes that the band have something truly unique to offer, however there are countless examples where the lack of originality has not prevented success, dispelling the myth that all it takes is the right song in a fleeting moment. That moment is made through perseverance and the culmination of multiple efforts at the same time, built on a foundation of a supportive lifestyle.

Firstly, the decision to even be a self-releasing band should be a conscious one, not to be taken lightly, but in an ever self-sufficient world of digital releases, the alternative is not always a viable option at entry level. It’s worth acknowledging that self-releasing comes in many different forms, and the extent to which it is executed largely depends on how well-informed the band is on the various options and how honest and realistic the members are in relation to their desired goals before setting out to achieve them.

In the early stages of a band’s development, creating a clear sense of what the band stands for will go a long way to defining how other people relate to the band going forward. Understanding each band member’s strengths and delegating duties fairly is as important at this stage as ever. Maybe one person has a good telephone manner and someone else has a flair for chatting to the local stage manager in person. Working to strengths and dividing duties evenly does wonders to nail that gig slot or land that studio time at a discount rate. Funding these efforts with a stable income is as important as time management and being organised, neither of which are attributes usually associated with aspiring musicians unfortunately. In for a penny, in for a pound.

Networking with the right studio engineers, photographers and ultimately booking agents goes a long way in bringing a relatively new band to big heights. Some bands are lucky to catch fire early owing to a combination of coolness, raw talent and luck, but it can be very damaging to expect opportunity to arrive on a silver plate. It can take a significant amount of time and research to have the right people in your circle of activity but once all the gears are moving in unison the energy of the band can be contagious to fans and influential individuals at all levels.

Decisions along the way may be tough, and it’s no secret that band members don’t decide on everything unanimously. Having the right attitude by putting the needs of the band before the preferences of the individual is important, both in writing songs and group decisions. A band agreement is highly useful in clearing up ambiguity and acts as great protection from uncertainty or misunderstanding.

Knowing where you need help and having the right tools at your disposal to seek that help out at the right cost is often half the battle. For example, using a digital distributor such as CD Baby can alleviate the pressure of deciding on the best retail strategy, allowing the band to use their limited resources elsewhere to promote their release. Again, promotion is something a band will need help with sooner or later, and knowing when and how the realm of the band meets the realm of the people working with the band will allow things to work in unison.

In an ideal world the right people will approach the band and offer great services at little or no cost and everyone is a winner. The reality is that this may happen perhaps in one or two realms to varying degrees of risk which is why access to the facts from the outset can mitigate time and money wasted.

There are now more than ever a whole host of things that bands can take on themselves with a myriad of online resources and pro tips. Entrusting the right people both inside and outside the band with the right tasks is a prerequisite for success, but ultimately getting out there and getting people excited about what you do is the best way to strike up a working partnership that can bear fruit in ways that are often hard to predict.

Matt // JFF

http://www.japanesefightingfish.co.uk/

https://www.facebook.com/Japanesefightingfishuk

https://soundcloud.com/japanese-fighting-fish

https://twitter.com/jffuk

https://www.youtube.com/user/JFFish

Best Music PR Tips For Unsigned Pop Acts

The Quite Great Marketing and Label Services team work with artists at all levels of their development from across the world and we gain immense insights from them as to how they find the UK Music Industry and the trials and tribulations of working within in it, before checking out the interesting views of developing pop act Timotion check his video which was ingeniously created using an array of dance footage and has certainly shown a clever way to make a very watchable music video.

https://www.youtube.com/watch?v=twfqPzq372k

‘The good thing about being an artist making it on your own is that you have total control of your product.

1. You have a say in when it is released, where it is released, and how it is released.

2. You have the luxury of bringing product to market in weeks instead of months.

3. You don’t fall risk to having your product shelved in favour of a bigger artist.

4. You have the choice of which artist you work with and which producers you use.

5. You have a the last say in which tracks you choose for release, the supporting video, and promotional campaign.

6. The benefit of a successful campaign is far more lucrative than if you were in debt to a label.

7. Now a days we independents have a platform to where can get our product to millions.

8. My work is appreciated by industry professionals who have been in this industry for years.

9. To hear those who have been in this industry and have seen millions of talented people and say to me that I am very talented, is one of the highest compliments you can be paid.

10. Lastly, to know that people enjoy the music that I created is priceless

For me the above is exciting and all up to me to either succeed with or not. I can only blame myself if things don’t go well. I like the fact that in order to see a return on my investment I don’t have to sell millions of records. More importantly I enjoy making music and I am very fortunate that I am able to create, package, and put my music on the market.

The down side to all of this which we will label the bad is you are really on your own.

1. It is difficult to get the support from promotional companies, National and regional radio as they favour the larger organisations.

2. I just don’t have the budget of a major so my campaigns take longer and are not as wide spread as I would like.

3. I can’t compete with the bigger labels in regards to getting the exposure for my titles.

4. You can have the best track of the year, but if it isn’t in mainstream there is little fall out from a brilliant track.

5. It can be frustrating as you feel as if you are at a stand still, you expect a certain amount of movement but things grind to almost a halt.

Even with the bad you must focus on the good and the positive. I believe in a simple formula and that is just keep chipping away and chipping away, eventually the wall will fall.’

The guys at www.quitegreat.co.uk love working with all levels of act to help drive them to the next level and when you read such a piece as outlined above by Tim you can see why it is vital to offer a structured release pattern in order to really work with new artists in a focused manner so all is clear and understood as that is the only way to approach things when moving through the maze that can be the music industry.

Quite Great with Candi Staton at The Jazz Cafe Camden for her special duet with Pixie Lott

candi pixie 2

Soul legend Candi Staton and Brit superstar Pixie Lott put on a very special, one-off, performance last night at the infamous London music venue, The Jazz Cafe, Camden.

The creative PR team at Quite Great love nothing more than (music PR, and) witnessing music legends do their thing, so the opportunity to be part of this unique occasion was a treasured treat. After having a blast with Candi at Besitval this weekend the Quite Great team can’t get enough of her. The team were on hand at The Jazz Cafe last night taking care of Candi’s PR and of course basking in the fantastic show Candi and Pixie put on.

The intimate space of The Jazz Cafe was brought to life last night as Candi and Pixie took to the stage together.

Candi showcased some of her new songs to the lucky few that managed to get tickets to the sell-out event. The new material sounded like old classics already, with everyone singing the words back immediately.

The set was utterly phenomenal, even before the closing tracks. To finish the set Candi and Pixie joined forces to perform a very special duet of ‘Young Hearts Run Free’ and finally the house was brought down with Candi’s original classic  ‘You’ve got the love’.

Pixie Lott tweeted last night saying ‘’Tonight I got to sing with one of my favourite singers ever’’.

It’s sure to say that nobody was disappointed and everybody was left with a certain afterglow following the special evening.

10 ways to promote your band

Our new music marketing Infographic shows you 10 ways in which you can promote your band both online and offline. Although there are many different ways you can market your band, we’ve put together a few tips to help you get started.

Continue reading 10 ways to promote your band