For over a decade Quite Great have been helped musicians from right across the spectrum to gain online PR activity and recognition.
From legends such as Mick Jagger to acts like Newton Faulkner, major compilations from the likes of Ministry of Sound to simply helping growing acts grow that little bit faster. We operate a very simple method of online development that encompasses creating foundations for our acts to build on throughout a series of release patterns.
The first thing to do is make sure there is activity. This sounds obvious, but the important thing to you as a new or developing artist to get your music seen and heard, hence with our network of music blogs, entertainment sites, release postings etc.
We rapidly develop deliverable PR activity for our clients that then sets up the focus on hitting the bigger and more influential hype-machine blogs, the Pitchforks of the world, The Huffington Post through to the NME online, Guardian online and everything in between – hence driving video views and making sure that those searching for your band’s musical style come across you rapidly.
The PR campaign does not involve taking over your social networking – that is another service. That of digital and social media development (the online PR side) is all about building an online presence via targeting to our vast array of bloggers, and music journalists through to online radio shows focusing on making sure results are gained. We have been helping acts grow online since pretty much the birth of the internet, as a tool to help promote artists; you only have to look back to the likes of Sandi Thom to know where our creative heart lies.
As a small label or developing artists, the online campaign would fit alongside the structured ten week development patterns. This would add fuel to our efforts to gain radio play and traditional print media.
Although online PR is a focus, we do not let that be in a vacuum, as without an integrated plan the online promotion will rarely bring about commercial success.
This is how the first release lines up – building up online activity, combining automated postings and impromptu postings, then approaching sites to find out what they think, and if they will feature the music.
Regular reporting between our team and yourselves, along with the flow of ideas, is vital. Once we have online growth we target selected online local radio, community stations etc. to gain plays and feedback, and allow us to use these plays as building blocks.
With the build up of online PR activity, we then get our radio plugger to hit all the key relevant stations of the UK and find out what they think about the track, if they wish to play it as well as discussing interviews. With the online PR growing further, we add local print, and look to creative angles to fully exploit opportunistic national news media.
By the final stage of the campaign we will have reports relating to relevant press, online, radio. Hence your online PR campaign is the springboard to a focused team strategy.